IPTV Apps Are Battleground for Customer Loyalty

Report Provides ‘Practical Roadmap’ for Service Providers

A trio of research companies today released a report claiming that IPTV applications are the battleground for customer loyalty, and provides a practical roadmap for carriers.

“IPTV Applications - Enhanced Television Applications as a Battleground for Customer Loyalty” represents a detailed strategic guide and insider view of the current market changes in the clash between the New Media Titans, according to its authors.

The report was collectively created by Mind Commerce LLC, 100 Hill Rock LLC and KCM Media Group LLC.

It addresses the role of the traditional media provider (cable, telecom, satellite) in delivering enhanced IP-based services via television. The trio says the publication is a look into the industry direction over the next 24 months, adding that it identifies industry opportunities for products, services, investment, mergers and acquisitions.

The promise of this technology should include acceleration of their ability to deliver enhanced television services and change the way television is used by consumers, according to the authors.

They add that the battleground for customer loyalty “will increasingly be influenced not only by the technology deployed, but also by changes in regulatory policy, the competitive trends in the supply of content and demographic changes in population.”

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