Unified communications services have the potential to drive significant business results for your customers. In particular, collaborative conferencing products have become mission-critical for businesses seeking to create agile, effective organizations.

New research suggests that environmental, social and economic factors will help drive growth of such tools going forward.

While organizations constantly are reviewing corporate travel and other communication practices for cost-management reasons, the green debate is adding impetus to collaborative conferencing demand, according to a 2008 survey from consulting firm ICU Global. Collaborative tools connect distributed workforces and lessen the need for commuting and business travel, which, in turn, reduces companies’ carbon footprints in line with corporate social responsibility goals.

Other key drivers behind a desire to invest in conferencing and collaboration uncovered in the ICU Global study included increased productivity and the need for better internal communication, such as between branch and distributed offices.

Find out how service providers can capitalize on the growing demand for collaborative communications in this free Webinar sponsored by AT&T and xchange.

In this Webinar, service providers will:

• Assess the growing demand for unified communications and collaborative conferencing.
• Understand the critical elements users must plan for to enable collaboration among distributed teams, partners and vendors.
• Learn how collaborative tools can be used to drive revenue growth and reduce expenses.
• Discover how collaborative tools can impact social, environmental goals.
• Identify ways a converged infrastructure can be utilized to meet user demands for collaborative services now and in the future.
• Find out how to hasten time-to-market with a business-class collaboration solution.