Today's Web sites are no longer electronic brochures, but the hubs of business's sales and marketing initiatives -- supporting branding, store fronts, order processing, customer care and more.

Such increasingly sophisticated requirements combined with unreliable technical competencies and stretched resources make SMBs a prime target for outsourced Web hosting services.
Indeed, small businesses with Web sites prefer to outsource Web services, according to IDC, which estimates that by 2008, nearly 80 percent will turn to third parties for Web-based e-commerce enablement.

Find out how your communication services company can fill this need by capitalizing on your trusted relationships with SMBs to increase revenue (up to 5x's the industry average) and improve customer retention in this free, live Webinar sponsored by xchange and Hostopia.

In this Webinar, service providers will:

• Identify high-growth market segments -- who they are, what they need and how to communicate with them
• Learn about the latest trends in Web services for SMBs
• Discover the most in-demand applications for SMBs
• Find out how to provide enhanced support for SMB customers while reducing costs
• Hear how industry leaders are increasing market share with Web-based services

Moderator: Paula Bernier, Editor in Chief, xchange
Speakers:
Melanie Posey, Research Director: Web Hosting Services, IDC
Melanie Posey has more than 11 years experience analyzing global technology trends. Posey specializes in the telecommunications and Web Hosting sectors, and currently is responsible for managing IDC's Web Hosting and Vertical Telecom Market Views syndicated research programs. She is responsible for identifying and analyzing market trends and companies, producing market forecasts, and conducting quantitative primary research. Posey is an accomplished speaker and has conducted numerous speaking engagements, providing insightful analysis at several industry events and client engagements.
Posey is a graduate of Amherst College and holds post-graduate degrees from the University of Michigan and the John Hopkins School of Advanced International Studies. She is fluent in French and proficient in Italian.

Paul Engels, Executive Vice President and Chief Marketing Officer, Hostopia
Engels is a well-known and accomplished industry commentator, speaker, panelist and contributing editor who has addressed large audiences at ISPCON, ISP Exchange, USTA and other events. His articles address ISP owner/operator strategy, sales and marketing, and Web hosting industry topics covering a broad spectrum of issues and operational areas, for publications including PING!Zine, The Web Hosting Industry Review and The Hosting Standard. Engels' communications style is dynamic and engaging, combining deep industry knowledge and experience with an energetic style that promises to be provocative without confrontation. Speaker reviews always exceed 4.0/5.0 with requests for follow-up sessions.