Bango Signs Mobile Search Marketing Agreement With Yahoo!

Bango today announced an agreement with Yahoo! Inc. to deliver search marketing products and services to the mobile marketplace by pairing its mobile infrastructure platform and network of mobile sites with Yahoo!’s search advertising products and services.

According to the companies, this partnership creates a one-stop solution for businesses to establish a mobile presence and billing capability, then create mobile search advertising campaigns on Yahoo! to target users who are looking for products and services through their mobile devices. In addition, businesses can track the performance of their Yahoo! mobile search ad campaigns through Bango’s mobile analytics tools.

“Bringing together the power and simplicity of the Internet with the reach and revenue potential of mobile is driving the Web business model into its next phase of growth,” said Ray Anderson, Bango CEO. “This relationship between Yahoo! and Bango unlocks the value of the mobile Internet so that every business can capitalize on that growth.”

Yahoo! currently provides mobile search marketing services to advertisers in Japan and the U.K. and has relationships with numerous mobile operators worldwide.

“The rapid growth in Internet usage from mobile devices has opened up many new opportunities for businesses to reach customers at their point of interest,” said Michael Bayle, senior director of Yahoo! search marketing. “We’re very pleased to work with a leading provider like Bango to help businesses drive traffic to mobile sites and measure the effectiveness of their advertising investment.”

The companies intend to launch these services in Europe, the United States and Asia.

Bango www.bango.com
Yahoo! www.yahoo.com

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