Openwave Teams With Zoove

Software provider Openwave Systems Inc. said on Tuesday it will work with Zoove, a company that connects offline advertising with mobile users, to develop mobile marketing campaigns for operators.

“By aligning with leading companies like Zoove, we’re enabling operators to deliver an improved, personalized user experience through targeted mobile marketing and advertising,” said David Ratner, vice president of messaging products at Openwave, in a news release. “Openwave’s personalization solutions are designed to provide operators with information about the user’s digital identity, so they are able to innovate faster with differentiated applications and services that set their value apart from the competition.”

Openwave software supports data collection, profile generation and subsequent profile use by both applications and recommendation engines. Then, Zoove helps companies deliver information to consumers using e-mail, SMS, WAP and MMS.

“By aligning with Openwave, our aim is to provide operators a way to greatly enhance mobile marketing offerings and better understand their customers’ digital data needs,” said Tim Jemison, CEO of Zoove.

Openwave Systems Inc. www.openwave.com
Zoove www.zoove.com

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