Interop Expands to Two Shows Per Year

MediaLive International Inc. this week said it has added a new Interop event, Interop New York, joining the Interop Las Vegas show as the event series that showcases the interoperability of the converged network with infrastructure, applications and devices.

The inaugural Interop New York will take place at the Jacob K. Javits Convention Center in New York City, Dec. 11-16.

"We're at an exciting time in the IT industry, as the IT market is growing rapidly and customer needs are changing," said Lenny Heymann, Interop vice president and general manager, in a prepared statement. "A single event, held once every 12 months, no longer meets the information needs of enterprise buyers, nor is it adequate to achieve the marketing objectives of the industry's leading vendors. The expansion of the Interop brand to the East Coast now gives vendors an opportunity to meet with a large number of buyers in one of the biggest IT markets in the United States."

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