Zeugma Systems Comes Out of Stealth With Service Delivery Router Technology

A new company called Zeugma Systems today came out from behind the curtain to introduce what it says is a high-powered service delivery router.

The tool will help operators identify, monitor and manage applications on their networks so they can move up the value chain to deliver more targeted services.

Kevin Walsh, vice president of marketing at the Vancouver-based global firm, said the Zeugma Services Node (ZSN) already is in trials with a handful of service providers, including BT, in North America and Europe.

ZSN sits at the edge of the network, where you would typically find BRAS gear, deep packet inspection solutions and edge routers, Walsh said. But, he added, the ZSN combines the application/service and subscriber awareness of the respective DPI and BRAS product categories and brings with it the added horsepower to do the job.

“Broadband service providers find themselves in an economically challenging position,” said Walsh. “The only way out of it, in our view, is for them to materially improve the subscriber experience so the subscriber is willing to pay for it. That means service providers need to identify and monitor and manage, from a QoS standpoint, sessions.”

That will allow service providers to build specific, and in some cases on-demand, broadband access – and even customized services using ad insertion – around particular applications rather than just offering flat-rate pipes as they do today, he said. For example, a service provider could offer a short-term higher bandwidth connection so an individual could more quickly receive an HD movie to their home TV, he said, or a business might want VoIP traffic to be prioritized to ensure a certain voice quality level.

Two key aspects to the new product are its compute power and its ability to help service providers expedite the introduction of new services, and to remove or alter those offerings easily and quickly if needed, Walsh said.

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