Verizon Wireless, Screenvision: Text Us Your Music Preferences

In an era of declining movie ticket sales – “Sex and the City” and “Indiana Jones” not withstanding – one mobile operator’s new approach to consumer interactivity could lure more people to the show.

Say you’re sitting in the theater, waiting for the movie to start. You’re bored, until you notice that the pre-show loop asks about your music preferences. You, and other audience members, respond via text message. As soon as the data are gathered, results appear on the movie screen, in bar-chart form.

By mid-June, moviegoers in 10 markets will be able to do just that. Verizon Wireless and Screenvision, a cinema advertising company, created the polling program. It will ask audiences about the music they like as two short films promoting Verizon Wireless’ V CAST service play on the screen. (If you’re a Spike Lee fan, you’ll want to tune in – he’s directing an original, two-minute piece that features grunge god Chris Cornell and hip-hop guru Timbaland).

If you’re not in one of the 10 cities – Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, New York, Philadelphia and Washington, D.C. – you might want to text your displeasure that you’ve been excluded. Or you could always move.

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