NXTcomm: Verizon Business Turns Attention to SMBs, Exec Says

Verizon Business is increasing its focus on the small and midsize business (SMB) market, likely as part of an effort to counter cablecos’ growing raids on a market segment long-owned by regional telcos.

The Verizon business unit, heretofore, has focused largely on the needs of large, multinational corporations.

In a conversation at NXTcomm, Nancy Gofus, chief marketing officer and senior vice-president of Verizon Business, shared some SMB-driven changes recently made in the Verizon business unit, which has focused largely on the needs of enterprise customers, 

“We recently took one of most senior executives from my large business team and redirected him to focus on the SMB market,” said Gofus. “The challenges there are definitely increasing.”

Beyond reassigning top executives, what Gofus isn’t doing may be as interesting.

Unlike its archrival Comcast Corp., Verizon won’t repackage its triple-play residential offering for the SMB market. The Comcast Business Class package includes VoIP, Internet and digital TV for $99 a month under a one-year commitment and has been heavily advertising and marketing the offering via TV, direct mail, newspaper inserts and more.

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