LinkedIn Launches Audience Network

Effort Helps Advertisers Better Target Consumers

LinkedIn is planning to launch Audience Network, an offering that will harness its vast database of mutual social listings to provide potential advertisers targeted marketing and sales opportunities.

The news represents a milestone in an ongoing trend whereby those controlling databases and venues with detailed contact and profile information look to help advertisers match commercials with interests of consumers.

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Tech Crunch:  LinkedIn To Launch Its Own Ad Network

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