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AT&T: Lines Out the Door for the Bold

11/04/2008

It might be Election Day, but that’s not stopping people from queuing up twice: once to vote, and once to get their Bold on.

BlackBerry Bold, that is. The 3G-enabled smartphone officially went on sale Nov. 4, and according to John Kampfe, spokesperson for exclusive carrier AT&T Inc. there are people waiting in long lines to get it. If the device sparks iPhone-like fan crazed rabidity, it might not be so surprising: People love love love their BlackBerries after all, and this is considered by tech gadget gurus to be one of the more exciting versions.

AT&T has been successful leveraging exclusive devices: first the iPhone, considered a big part of the carrier’s third-quarter profits, and now the Bold. BlackBerry is the No. 1 smartphone maker in U.S. market share, and has been gunning for the hearts and minds of consumers. In the Bold, with a multimedia and entertainment focus like iTunes music files compatibility, it might have found a way to win them, and AT&T might be looking at more profits going forward.


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