AT&T Does the Reorg Shuffle

When times get tough, the tough start shuffling. As in AT&T Inc. (T) and its decision to “reorganize.”

Fortunately this doesn’t sound like the typical reorg, which often involves a little thing called bankruptcy. Instead, according to the end-all, be-all for biz coverage (the Wall Street Journal, of course), AT&T intends to better link its broadband, mobile and TV services to come off as a stronger competitor.

AT&T will divide itself into four units: consumer, business, infrastructure and diversified.

The service provider also admitted today it’s having trouble during the credit crunch. It couldn’t sell any short-term debt last week for longer than overnight, the AP reported.

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