AT&T Debuts Local Wireless Search for YELLOWPAGES.COM

Looking to help mobile users let their fingers doing the walking through its YELLOWPAGES.COM, AT&T Inc. has announced a wireless local search option for customers to pinpoint their shopping destinations.

AT&T’s wireless customers, a group made much larger through the recent acquisition of BellSouth and the resulting consolidation of Cingular Wireless, can now conduct simple, streamlined lookups through a revamped single search box on MEdia Net.

Through enhancements to MEdia Net, a single search box now differentiates popular searches for local information from general Internet searches.

For example, a user who types “pizza” into the search box with a geographic area determined by the user’s ZIP code would receive listings provided by YELLOWPAGES.COM for local pizza places as opposed to a broad listing of everything related to pizza that would likely result from a traditional search engine service.

The local search feature is but the latest step in the evolution of the online information repository. In April, YELLOWPAGES.COM tapped Microsoft Corp. for its mapping capabilities.

“As more and more Americans turn to their wireless devices for information on local businesses, YELLOWPAGES.COM is giving our users and AT&T wireless subscribers the important information they need when locating an area merchant or service,” said Charles Stubbs, president and CEO of YELLOWPAGES.COM.

In the “what’s hot” section on MEdia Net, which gives subscribers quick access to seasonal content of interest, consumers will now have shortcut access to relevant business listings provided by YELLOWPAGES.COM.

AT&T claimed YELLOWPAGES.COM has updated its search platform for optimal mobile viewing of maps and information for users who type the YELLOWPAGES.COM URL directly into their wireless Web browser or select YELLOWPAGES.COM from the list of Directories & Maps available to AT&T wireless subscribers.

AT&T, Inc. www.att.com

YELLOWPAGES.COM www.yellowpages.com

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