Google, MTV Networks Partner to Distribute Ad-Supported Content

Google Inc. and MTV Networks, a unit of Viacom International Inc., are collaborating to test a video distribution model that will serve consumers, Web publishers and advertisers. Google will distribute ad-supported content from MTV Networks to targeted Web site publishers, allowing publishers to showcase clips from programming such as Nickelodeon's “SpongeBob SquarePants” and MTV's “Laguna Beach” to enhance the content on their Web sites.

The new model will provide users with new ways to experience content and create targeted marketing vehicles for advertisers. It also will serve to promote programming that is available via cable, satellite and other distribution platforms carrying MTVN's on-air channels. The companies expect to test the model later this month.

The venture marks the first time integrated video programming and advertising will be made available directly to Google's AdSense network, which delivers targeted text and image ads to its network of Web sites and blogs. This also represents the first time clips from MTV Networks' kids and family, music and entertainment programming will be available to consumers widely across the Web on an ad-supported basis on sites outside MTVN's proprietary sites, the company said.

“Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the Web in a seamless and targeted way," said Tom Freston, president and CEO of Viacom.

In addition, MTV Networks' hit programs also will be available for download through Google Video, for $1.99 per episode.

Google Inc. www.google.com
Viacom International Inc. www.viacom.com

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