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AT&T Adds MTV, BET to Lightspeed Program Lineup
Paula Bernier
07/21/2006 AT&T Inc. in recent weeks has forged a raft of deals with content providers. On Friday, AT&T added BET Networks and MTV Networks to the list of content owners whose networks it plans to deliver in stand- and high-definition through both generally available and on-demand channels. Under the new agreement, AT&T will provide its U-verse TV customers with the following network entertainment brands: BET, BET Gospel, BET J, CMT, CMT Pure Country, Comedy Central, LOGO, MTV, MTV2, MTV Español (soon to become MTV Tr3s), MTV Hits, MTV Jams, Nickelodeon, Nick2, Nick GAS, Nicktoons, Noggin, The N, Spike TV, TV Land, VH1, VH1 Classic, VH1 Soul and VH Uno. Additionally, AT&T will deliver MTV Networks and BET Networks VoD content as part of the U-verse Fre-On-Demand platform and will also carry MTVN’s recently-launched high-definition channel, MHD; MTV’s channels specifically designed to serve ethnic populations in the United States, including MTV Chi, MTV Desi and MTV K; as well as digital audio radio programming from MTV’s new Urge audio service. Among the other programmers whose content AT&T will distribute over its fiber-rich Project Lightspeed network under the name U-VERSE are BET Networks, Discovery Communications, NFL Network and TV One, a new entertainment and lifestyle television network for African-American adults.
AT&T Inc. www.att.com
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