July - On the Tube

Pathways to Profit: Understanding Evolving Ad, Business and Content Models
Content companies' search for a "pathway to profit" that maps out today's ever-changing distribution options, viewing habits and business models not only is changing the face of advertising - it's requiring an extreme makeover. This eBook focuses on today's evolving ad, business and content models.

Table of Contents

Brand New Challenge
Figuring out how advertising can fit into the new world of communications - which includes competing distribution options, changing viewing habits and revamped business models - is proving tougher than many originally had thought.

Corcoran's Country Adventure
Country Adventures Network President Mark Corcoran would love to get rich in the niche with tightly targeted content. But he'll settle for a path to prosperity for now. While interest in niche content continues to gain momentum, providing such programming presents challenges.

CelebTV.com's Lean Biz Model
CelebTV.com hopes to earn fame and fortune, though its business plan is as lean and mean as a Hollywood diva fed up with the paparazzi. The Internet video startup's business plan includes a mix of cost-cutting strategies from sharing office space to self-funding and employing a single person to upload videos to the site daily.

Hosted Interactive Games, DVR Services in the Wings
When it comes to communications-related applications, things tend to happen in a premises-first, hosted-model-later approach. True to historical form, this is the pattern with entertainment-oriented offerings such as DVR and games.