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October - Web Hosting


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October – Web Hosting

Sponsored by:
Ft. Lauderdale, FL 33301
+1 800 322 9438

Table of Contents

The SMB Web Hosting Opportunity
Most SMBs now understand that establishing a Web presence can help them grow their revenue. That means new opportunities for the service provider community. But while many SMBs have gotten online in the past five years or so using do-it-yourself tools, most SMBs readying for their Web debut today want to outsource the creation of their Web sites entirely.

Outsourcing Revives Telco Outlook on Web Hosting
Telcos and Web hosting have had what might be described as an on-again/off-again relationship over the years. Telcos' early attraction to Web hosting was met with unfulfilled promises of buoying declining voice revenue and transforming them into IP-based businesses. Web hosting's need for constant attention also was so costly that by the summer of 2003, some of the largest telcos called the whole thing off. By 2004, however, the emerging demand among ever smaller businesses for hosted Web sites and applications started to heat things back up. And in the past two years, the momentum has continued to grow.

Beyond Hosting
For SMBs, creating and maintaining a Web presence is first and foremost for growing revenue. For many of the service providers that support them, it's all about increasing the average revenue per SMB. So it only stands to reason that Web hosting providers should offer auxiliary services to help businesses attract the largest and most qualified audiences to their portals. And that's exactly what's happening.

DON'T FORGET TO WATCH THE WEB HOSTING WEBINAR

Beyond Web Hosting: Tapping Into the SMB Market With Premium Services

Date: Monday, Nov. 13, 2006 2:00 p.m. ET
Sponsors: Hostopia
Speakers: Melanie Posey, IDC
Host: Paula Bernier, xchange

Today's Web sites are no longer electronic brochures, but the hubs of business's sales and marketing initiatives -- supporting branding, store fronts, order processing, customer care and more.

Such increasingly sophisticated requirements combined with unreliable technical competencies and stretched resources make SMBs a prime target for outsourced Web hosting services.
Indeed, small businesses with Web sites prefer to outsource Web services, according to IDC, which estimates that by 2008, nearly 80 percent will turn to third parties for Web-based e-commerce enablement.

Find out how your communication services company can fill this need by capitalizing on your trusted relationships with SMBs to increase revenue (up to 5x's the industry average) and improve customer retention in this free, live Webinar sponsored by xchange and Hostopia.

  • In this Webinar, service providers will:
  • Identify high-growth market segments -- who they are, what they need and how to communicate with them
  • Learn about the latest trends in Web services for SMBs
  • Discover the most in-demand applications for SMBs
  • Find out how to provide enhanced support for SMB customers while reducing costs
  • Hear how industry leaders are increasing market share with Web-based services

Moderator: Paula Bernier, Editor in Chief, xchange
Speaker: Melanie Posey, Research Director: Web Hosting Services, IDC



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