Social media has opened a new frontier for corporations seeking to build their brand and meet their customers’ needs. But taking the social media party that’s been made popular by friends and families and applying it to the corporation needs to be done with a transparency that doesn’t ...

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Cyber Monday. The newest of holiday retail traditions. The premise is that on their return to work for the first official business day of the holiday retail season, typically loyal, hard-working employees use their employer’s high-speed Internet access to make the purchases on their Christmas list ...

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As with most business-to-business industries, there are two ways to view a company’s ‘green’ quotient. One way is to measure how sustainable the business is in delivering its service or manufacturing its product. The other way is to measure how well the industry’s product or service ...

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