Mformation, Innopath Offer Smartphone MDM Solutions

The irony of smartphones is that the devices are getting smarter than the people who buy and want to use them. This creates a problem for mobile carriers who want to reap the rewards and added revenue from advanced services built into smartphones but don’t want to pay to educate customers – sometimes for hours on end – on how to work the devices.

It’s also a problem for providers who, in the not-too-distant past, could sell a user a flip phone where the most complex problem might be whether the screen resolution was high or low, black-and-white or color and what ringtones could be loaded.

In this pressed-for-time, attention-deficit society, no one reads instructions let alone works with difficult thumb-controlled configurations. It’s easier to let your fingers do the walking and call the carrier who, of course, is not delighted to hear from someone who’s already listed as an asset on the annual revenue report.

Mobile Device Management (MDM), a surprisingly standardized service, provides a way for a carrier to look out all the way to the handset and quickly resolve problems by actually taking control of the device and working things out. MDM has been embraced by device manufacturers who are pre-loading the standardized clients into their devices. It also is being embraced by carriers who are loading the necessary software within their OSS/BSS to interface with those clients.

Two companies have emerged to answer the need: Mformation and InnoPath. To read more about what they’re doing with MDM, click on the source link below.

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