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Support Systems: Intrado Expands Public Safety Activities
Paula Bernier
12/01/2002 Posted 12/01/2002 Intrado Expands Public Safety Activities By Paula Bernier Forget about "killer" applications. Public safety applications could be the next big thing for public network operators. Intrado, which sells IntelliCast, notifi-cation services that broadcast emergency and non-emergency messages, is working to make that happen, says Dan Hoskins, vice president and general manager of Intrado Inc.'s wireless business unit. IntelliCast, which includes a database and connectivity that ties the service provider into public safety systems, is already used to serve 24 wireless carriers with wireless E911 capabilities. Now the company is developing a mobile version of IntelliCast to allow wireless customers to be notified of emergency situations based on their locations. For example, a subscriber driving down a highway in Kansas could get an SMS message alerting him or her of a weather threat such as a tornado, explains Hoskins. Or, as another example, people living or driving in an area where there's been an oil refinery accident could be sent a text alert about that situation, he says. "Our vision is of working with wireless carriers to offer safety applications and to partner with safety agencies and content providers to do that," Hoskins adds. As of mid November, Intrado had not announced a rollout schedule for this new, mobile version of IntelliCast. Of course, the tragedy of Sept. 11, 2001, the anthrax attacks that followed and the recent D.C. area shootings, among other events, have brought public safety front and center in the past several months. "Since Sept. 11 of last year we've seen an increase of consumer and government awareness of opportunities to increase public security through technology," Hoskins says. But public safety goes far beyond attempting to shield people from terrorism and weather threats. Intrado is also working to tie its products into telematics systems in vehicles to improve emergency response in the event of motorist collisions. Telematics is the technology used in data systems found in most high-end vehicles that allows the drivers to receive location-based and other services. "If there's a car crash, the vehicle could send data like deceleration of the vehicle that would make it very likely that injury would occur," says Hoskins. "That could go to the public safety agency and also to the health care provider. This is futuristic, but we very recently announced a successful trial for automatic crash notification data to be transmitted from vehicles to the public safety center." For that trial Intrado teamed with the wireline business of SBC Communications Inc., Greater Harris County 9-1-1 Emergency Network, Ford Motor Co., software company Veridian and others to install telematics in dozens of police cars in the Houston area. "SBC had to make changes in their network to enable this, so they are a partner in this," says Hoskins. "SBC is interested in considering this as a service going forward." Combining global positioning system satellite tracking and wireless communications, the telematics system offered an automated post-collision notification system that was integrated into the county's existing 911 emergency network. In the event of a collision, the onboard system immediately transmitted an alert -- along with details, such as location, magnitude and number of passengers involved -- via SBC's wireline network to an emergency response center operated by Cross Country Automotive Services. Intrado used the vehicle's location to help route the voice and enhanced telematics collision data sent by the onboard system to the appropriate public safety answering point in the Houston area via the existing 911 system. Intrado managed the project and provided the Emergency Call Relay Center (ECRC), which ensures that vital post-collision information is received and relayed quickly and efficiently; the Coordinate Routing Database (CRDB) and Intrado Positioning Server (IPS) to help determine the appropriate public safety answering point (PSAP) and provide routing instructions; and Intrado's Automatic Location Identification (ALI) to provide the 911 caller's name, location and emergency responder information to the PSAP. "We are optimistic we will announce other trials in the near future," says Hoskins. Clearly, this application could apply to any motorist whose vehicle has a telematics system to automatically send information directly to emergency services organizations for quicker response times and more information. In contrast, owners of vehicles with telematics systems today don't receive 911-type service, says Hoskins. Instead, their outgoing communications go through a third party that then reroutes their calls to an emergency response organization if needed.
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