Boob Tube in Your Hand: AT&T Expands Mobile TV

AT&T has unleashed its mobile TV service in another 20 markets around the country.

The expansion to new markets was enabled by the June 12 transition to digital TV. AT&T Mobile TV runs on a multicast network maintained by FLO TV Incorporated, a Qualcomm company. The shift to DTV released spectrum that is enabling FLO TV to expand its network coverage nationwide.

New markets in the AT&T Mobile TV footprint include Boston, Charlotte, Cleveland, Houston, Miami, Milwaukee, Sacramento and San Francisco, in addition to cities in California, Connecticut, Florida, New Jersey, North Carolina and the Northeast. The expansion brings the service to a total of more than 80 markets.

AT&T Mobile TV subscribers have access to full-length simulcast and time-shifted programming from: CBS Mobile, CNBC, Comedy Central, ESPN Mobile TV, FOX Mobile, FOX News, MSNBC, MTV, NBC 2Go and Nickelodeon, as well as content exclusive to AT&T customers from CNN Mobile and the movie channel Sony Crackle (formerly Sony PIX).

Subscribers also have periodic access to "bonus" channels featuring specialized content like live sporting events and concerts. For example, four channels were added to AT&T Mobile TV to bring customers exclusive live coverage of all 63 games from the first round through the championship game in the 2009 NCAA Division I Men's Basketball Championship.

AT&T Mobile TV is compatible on four handsets optimized for television viewing: the LG Invision, LG Vu, Samsung Access and Samsung Eternity.

Unlimited access to AT&T Mobile TV is available for $15 per month. Because AT&T Mobile TV runs on a separate, dedicated network, users do not incur additional voice or data charges. Customers can also bundle AT&T Mobile TV with an unlimited data plan for $30 per month.

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