AT&T Sweetens U-verse TV Promo

AT&T Inc. (T) has, since its launch of its $200 cash back U-verse TV service promo, sweetened the deal with added TV and music channels, newer CPE and included its fledgling Total Home DVR feature.

Subscribers need not sign up for a term agreement or buy U-verse Internet or U-verse Voice, to cash in on the alluring deal. Price breaks, credits and cash-back deals almost always require a minimum one-year contract and subscription to a second or third bundled service.

The promo, which extends through the yearend holiday to January 31, 2009, is perhaps the most powerful evidence of AT&T’s effort to expand its U-verse customer base.

Based on updated data from AT&T, the qualifying U-verse programming packages ─ U200, U300 and U400 ─ include more channels, newer CPE and additional features.

AT&T U-verse TV U200 line, which start at $59 a month, features more than 200 ─ from 109 ─ of the most popular channels, including news, movies, and children’s and family entertainment, plus local channels and 48 ─ up from 34 ─ digital music channels.

AT&T U-verse TV U300 line, which starts at $79 a month, features more than 260 – up from 240 – of the most popular channels including 31 premium movie channels, like Starz, Encore, SHOWTIME, The Movie Channel, and FLIX, plus local channels and 48 - up from 34 - digital music channels.

AT&T U-verse TV U400 line, which starts at $99 a month ─ down from $119 a month ─ features more than 320 ─ up from 300 ─ of the most popular channels including 49 premium movie channels, like HBO and Cinemax, and the most watched sports channels, plus local channels and 48 ─ up from 34 ─ digital music channels.

Further, these three (U200-U400) packages include one HD-ready U-verse receiver with Total Home DVR service included. Additional HD-ready receivers cost $5 apiece per month.

The consumer must be a customer at the time the offer is processed online or by phone for a redemption check. Customers must have the service at least 30 days, and at the time the reward (a check) is processed.

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