New FTC, FCC Telemarketing Rules Take Effect

Caller beware: The Federal Trade Commission (FTC) has enacted new telemarketing rules and the FCC has raised its fine limit for violating do-not-call regulations.

As of today, sellers and telemarketers have to offer an automated or voice-activated opt-out mechanism. And by Sept. 1, 2009, firms can’t leave pre-recorded messages unless they have written consent.

Meanwhile, the FCC has boosted its do-not-call fine limit from $11,000 to $16,000.

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