iPod Launch Sept. 9: Shiny Apple No More?

Apples are supposed to be shiny, but Apple Inc. may be losing its luster.

The company is set to release something new at a launch event on Tuesday, Sept. 9, and that new thing probably has something to do with the iPod. A new Nano (again?! Where’s the trade-in program?) with a bigger video screen, maybe, something new for the Classic or the Shuffle ... possibilities abound. Rumors swirl that iTunes will begin offering a subscription model, too, which is something everyone’s been waiting for.

The point is, no one seems to care very much.

Apple is under a lot of pressure thanks to a constricted product launch schedule in recent months that included the 3G iPhone, but also a long line of gaffes, bugs and missteps, including a massive amount of dropped calls on the iPhone, which never looks good. In short, the company is seeing its wunderkind brand image suffer from a combination of iPhone fatigue and the appearance of rushing things out the door unfinished (isn’t that supposed to be the province of Microsoft Corp.?).

Fall is apple-harvesting season, and let’s see if it turns out to be Apple-harvesting time as well.

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