DIRECTV to Launch Portable Satellite TV Systems

While telcos labor to offer meaningful video to handheld devices, DIRECTV will offer this spring a package that will enable its subscribers to watch TV on the go from a portable briefcase-style system comprising a TV screen with an integrated 17-inch monitor, a flat antenna and rechargeable battery.

The DBS operator said its DIRECTV Sat-Go offering enables the user to find line-of-sight to satellites and receive programming within minutes after a simple set up procedure following the opening of the portable unit. It’s designed for outdoor and indoor settings including camping, tailgating, college dorms, hotels and as a second TV in a home.

A key factor, the price of the package, has not yet been released, but is expected to be detailed in the coming months.

“The DIRECTV system is a cool concept in the sense that it has been designed for complete portability and ease of use,” said Teresa Mastrangelo, principal analyst with BroadbandTrends.com. “However, it’s difficult to assess just how important it will be for the average consumer to have this capability.” Pricing combined with an explanation of how the package would work in an indoor environment would help, she added.

Interestingly, the DIRECTV offering was created by TV writer/producer and DIRECTV customer Rick Rosner as a means to stay connected to news and information when away from the TV. Even when wireless operators provide TV to handsets, it will be on a screen dwarfed by the size of the DBS operator’s 17-inch monitor.

Further, many telcos have a ways to go to offer the programming packages offered by DBS operators such as DIRECTV and DISH Networks, which already boast a huge menu of high definition programming.

Rosner was tired of bringing his DIRECTV Dish and Receiver with him while traveling to different location shoots across the country. He teamed up with DIRECTV engineer, David Kuether, to develop the prototype. "Lugging that equipment with me and trying to set it up in my hotel room was exhausting, and I knew there had to be a better way to bring my DIRECTV service with me everywhere I went," Rosner said.

When not being used as a portable/travel unit, DIRECTV Sat-Go can also be utilized as a stand-alone, in-home DIRECTV receiver and television. The LCD TV screen has a built-in receiver, which the operator said can be separated from the DIRECTV Sat-Go antenna casing and connected to a customer’s existing DIRECTV satellite dish.

Current DIRECTV customers can mirror the authorized DIRECTV programming that they receive at home to their DIRECTV Sat-Go receivers for an additional $4.99 per month. DIRECTV Sat-Go customers will have access to DIRECTV's programming lineup, including the premium sports subscription packages, such as NFL Sunday Ticket and Mega March Madness.

The package includes component and composite A/V inputs, a satellite in connection, a USB link and is AC and DC capable using a cigarette-lighter adapter, which is included. It also features a rechargeable and replaceable, laptop-style battery, according to the company. The monitor features two speakers.

DIRECTV Inc. www.directv.com

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